Exists ≠ Available
An item may exist but be reserved, picked, in QC, on hold, outbound or return pending.
Use this guide when stored inventory is missing, shown in the wrong place, has a quantity mismatch, cannot be found by QR/SKU, has an incorrect storage assignment, or its movement/history does not match what physically happened.
Do not edit stock, location or identity simply to make the screen look correct. First establish the physical truth, then compare it with the Seller Central record.
Those are separate inventory dimensions. Correcting one does not automatically correct the others.
An item may exist but be hidden by account, status, filter, route or location context. Do not create a replacement item until you have ruled out an existing record.
Quantity mismatch can come from incomplete intake, unrecorded movement, outbound reservation/pick, return pending, damaged/hold state or a real loss/discrepancy. Changing the number alone does not explain the cause.
Location should describe where the item is actually stored now. A new assignment should not be used to erase uncertainty about the previous move.
Seller Central can use different identifiers for custody/storage and commercial/catalogue purposes. They are related but not interchangeable.
Movement history should answer who moved the item, when, from where and to where. Missing or contradictory history is itself an exception.
Storage Allocation should place an item/container into an actual warehouse hierarchy. It should not create a location that exists only to satisfy the form.
One correct field does not prove the entire inventory record is correct.
An item may exist but be reserved, picked, in QC, on hold, outbound or return pending.
A correct QR proves which record is being referenced, not where the item is physically stored.
A location stored in the database is not proof that the item is physically there now.
Reserved, picked, hold or return states can reduce what is available without changing total physical count.
Custody/storage identity and commercial/catalogue identity serve different workflow purposes.
A physical move is not fully traceable until the authorised movement is also recorded in Seller Central.
The ticket should make the discrepancy obvious without asking support to infer what “wrong inventory” means.
Item: DEMO-ST-000184
Storage QR: DEMO-QR-0184
Physical quantity: 1
System quantity: 1
Physical location: Demo Warehouse → Zone B → Rail 04
Recorded location: Demo Warehouse → Zone A → Rack 12
Last known move: 3 Aug, approx. 16:20
Evidence: Sanitised item/location screenshot + activity history
“Inventory is wrong. Please correct the location and stock.”
No item identity, no physical count, no recorded location and no evidence of the last known movement.
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