Vault Commerce OS · Client-Owned Commerce Website

Run a Branded Commerce Website on Your Own Domain, Connected to Your Operations

Deploy a client-branded website for rental, sales or both, with your catalogue, commercial rules, buyer experience, connected inventory, fulfilment, CRM, reporting and supported integrations.

The website can operate independently of Vault storage and marketplaces. Commerce OS software, source-code rights and implementation rights remain governed by the applicable technology agreement; a deployment does not by itself imply transfer of the underlying platform IP.

Client domain and brand
Rental, sales or mixed commerce
Connected operations and data
From brand and domain to a connected operational website
Design + connect + test + operate
01
Define the Website
Set brand, domain, navigation, content, audiences, rental or sales model and required journeys.
02
Connect Commerce Rules
Configure catalogue, variants, availability, values, cart, checkout, payments, deposits and account flows.
03
Connect Operations
Link inventory, locations, fulfilment, returns, CRM, analytics and supported external systems.
04
Test, Launch and Govern
Use staging, permissions, acceptance checks, launch controls, activity history and ongoing change management.
Your public website can remain client-branded and client-operated while using Commerce OS as the connected technology layer.
Brand control + operational control
Choose the website deployment depth

Start with the Public Website, Connect Commerce or Deploy the Full Operating Layer

The client does not need to replace every existing system on day one. The website can begin as a branded front end and expand into deeper Commerce OS capabilities as the operating model requires.

Swipe through the website deployment models
01

Branded Website Layer

Launch a client-branded public website with approved content, catalogue discovery and enquiry or lead flows.

  • Client domain and visual identity
  • Navigation, content and landing pages
  • Catalogue discovery and search
  • Enquiry or conversion routing
03

Full Commerce OS Storefront

Connect the website to broader warehouse, CRM, automation, reporting, portal and supported integration modules.

  • Inventory and warehouse workflows
  • CRM and lifecycle automation
  • Multi-location and channel connections
  • Operational and management reporting
Four connected website components

Control Brand Experience, Catalogue, Commerce and Operations from One Architecture

The public website should not become a disconnected brochure or separate stock database. Approved content, commercial rules and operational state remain linked to the underlying Commerce OS configuration.

Swipe through the client-owned website components
01

Brand, Domain and Experience

Configure the client identity, domain, navigation, content, mobile experience and public journeys.

DomainBrandContentUX

View brand and domain

02

Catalogue and Merchandising

Structure categories, attributes, variants, media, search, filters, collections, SEO and destination-ready content.

CatalogueSearchCollectionsSEO

View catalogue and merchandising

03

Commerce, Checkout and Account

Configure rental, sales or mixed commercial rules, availability, cart, checkout, payments and buyer self-service.

ValuesAvailabilityCheckoutAccount

View checkout and account

04

Operations, Data and Integrations

Connect inventory, locations, fulfilment, returns, CRM, analytics, permissions and supported external systems.

InventoryFulfilmentCRMIntegrations

View operations and integrations

See a client-owned commerce website deployment in action

Follow the Website from Brand and Domain through Commerce, Operations and Launch

Start with the complete architecture, then move through brand and domain configuration, content, catalogue, merchandising, commercial rules, checkout, buyer account, operational connections, CRM, analytics, permissions, testing and go-live control.

Slide 1 of 10

Complete client-owned commerce website architecture

02
Brand and domain configuration The screen configures the client domain, brand system, navigation, staging site and live-site controls.
Step 1 · Configure the public identity

Connect the Website to the Client Brand and Domain

The deployment begins with a clear separation between client-controlled public identity and the underlying platform.

  • Primary domain and approved subdomains
  • Logo, typography and visual settings
  • Header, navigation and footer structure
  • Staging and live environment state
What this screen demonstrates Domain and DNS control can remain with the client where configured.
03
Content, navigation and SEO The screen shows pages, menus, landing sections, metadata, indexing state, draft and publication controls.
Step 2 · Build the site structure

Create User Journeys around the Client Business

Public architecture is designed for the buyer rather than mirroring internal warehouse terminology.

  • Pages, menus and landing sections
  • Editorial and campaign content
  • SEO title, description and indexing state
  • Draft, review and publication history
What this screen demonstrates Public content can change without creating a second inventory system.
04
Catalogue and merchandising The screen maps categories, attributes, variants, images, search filters, collections and destination content.
Step 3 · Map the catalogue

Turn Operational Inventory into a Searchable Public Catalogue

Public merchandising remains connected to the source item, quantity or variant record.

  • Category hierarchy and attributes
  • Unique items, quantities and variants
  • Media and destination descriptions
  • Search, filters and curated collections
What this screen demonstrates The destination presentation can differ from internal naming while preserving source identity.
05
Commercial rules and availability The screen configures rental or sales route, values, deposits, dates, stock, buffers, promotions and availability.
Step 4 · Configure commerce

Apply the Correct Commercial Route to Each Catalogue Segment

Rental and sales can coexist without forcing every item through one business model.

  • Rental, sales or approved dual-route state
  • Price, deposit and duration rules
  • Stock, rental dates and buffers
  • Promotions and commercial restrictions
What this screen demonstrates Availability is connected to the actual operational inventory source.
06
Cart, checkout and payments The screen validates item or rental availability, delivery, payment route, deposit and final commitment state.
Step 5 · Convert selection into commitment

Connect Checkout to the Correct Physical Stock or Rental Window

Supported payment and fulfilment rules are applied before the transaction is confirmed.

  • Selected item, quantity or rental window
  • Client payment gateway where supported
  • Delivery, collection and address rules
  • Confirmed, failed, expired or cancelled state
What this screen demonstrates A client-controlled merchant account can remain under the client where configured.
07
Buyer account and self-service The screen shows profile, addresses, saved items, transaction or rental status, returns, support and communication controls.
Step 6 · Extend the branded experience

Give Buyers a Connected Account after Checkout

Self-service options follow the client’s commercial and support model.

  • Profile and address management
  • Saved items and preferences
  • Transaction or rental-status visibility
  • Returns, extensions or support where enabled
What this screen demonstrates The account experience remains client-branded rather than redirecting users into Seller Central.
08
Inventory and fulfilment connection The screen connects website commitments to inventory locations, fulfilment owner, dispatch, delivery, return and exception states.
Step 7 · Connect the operation

Keep the Public Website in Sync with Physical Reality

The selected operating team receives confirmed work without maintaining a separate website-only stock record.

  • Locations, quantities and variants
  • Availability and commitment state
  • Fulfilment, dispatch and delivery routing
  • Returns and exception reconciliation
What this screen demonstrates Client-managed facilities can operate without Vault storage.
09
CRM, analytics and integrations The screen shows lifecycle events, messaging, analytics, attribution, dashboards and supported external connections.
Step 8 · Connect the wider stack

Turn Website Activity into Operational and Management Data

Supported integrations connect the storefront to the systems the client actually uses.

  • Lead and buyer lifecycle events
  • Transactional and approved marketing automation
  • Analytics, attribution and dashboards
  • Supported APIs and external connections
What this screen demonstrates Integration feasibility depends on system access, APIs, security and agreed scope.
10
Permissions, testing and go-live The screen shows roles, staging status, migration validation, end-to-end test results, client acceptance and controlled launch.
Step 9 · Govern and launch

Make the Move to Live Operation an Approved Deployment

The website should not go live until data, workflows, permissions and client acceptance are complete.

  • Role-based administrative permissions
  • Migration and catalogue validation
  • Responsive and end-to-end QA
  • Client acceptance and launch history
What this screen demonstrates Licence, data handover, external accounts and exit obligations remain governed by the applicable agreement.
Swipe through the client-owned commerce website walkthrough
01
Build the website around the client brand

Domain, Identity, Navigation, Content and Responsive Experience

The public storefront can operate on a client-controlled domain and present the client’s own brand, categories, content and commercial model where the deployment scope allows it.

Domain registration, DNS, analytics, email, payment and other external accounts can remain client-controlled where configured. The underlying Commerce OS technology rights remain governed by the applicable agreement.

Client domain and brand
Responsive information architecture
Client-controlled external accounts where scoped
Swipe through brand, domain and experience controls

Domain and Brand Configuration

Connect the storefront to the approved client identity and domain structure.

  • Primary domain and approved subdomains
  • Logo, typography and visual system
  • Brand-specific page and component styling
  • Staging and live environment separation

Navigation and Content Architecture

Organise the website around the actual user journey rather than internal system terminology.

  • Header, menus, categories and landing pages
  • Campaign, editorial and information sections
  • Search, account and conversion entry points
  • Footer, policy and support navigation

Mobile, Accessibility and Performance

Design the storefront for practical browsing and conversion across devices.

  • Desktop, tablet and mobile layouts
  • Keyboard and readable interaction states
  • Responsive media and progressive loading
  • Performance checks before launch

Client-Controlled External Accounts

Where supported, keep business-critical third-party accounts under the client’s administrative control.

  • Domain and DNS account
  • Analytics and search tools
  • Payment and messaging accounts
  • Access ownership documented during implementation
02
Turn operational inventory into a usable public catalogue

Categories, Attributes, Variants, Media, Search, Collections and SEO

Commerce OS can map operational catalogue data into a client-facing structure while preserving the source identity, inventory relationship and approved publishing rules.

Public naming, merchandising and SEO content can differ from internal warehouse language without creating a second uncontrolled inventory record.

Structured catalogue and variants
Search, filters and merchandising
Destination content and SEO
Swipe through catalogue and merchandising controls

Categories, Attributes and Variants

Configure the structure required by the client’s inventory and commercial model.

  • Category hierarchy and subcategories
  • Category-driven attributes and measurements
  • Size, colour or other approved variants
  • Unique-item and quantity-based inventory

Media and Destination Content

Prepare public-facing content while retaining source and operational records.

  • Images, video or supported media
  • Public title, short and long descriptions
  • Specifications, condition and included components
  • Draft, review and publication state

Search, Filters and Merchandising

Help users find the right inventory across large catalogues.

  • Keyword search and autocomplete
  • Category, attribute, value and availability filters
  • Collections, recommendations and featured groups
  • Sort, browse and saved-item experiences

SEO and Publishing Control

Manage destination presentation and discoverability without forcing immediate release.

  • Page titles, descriptions and canonical strategy
  • Readable URLs and structured page hierarchy
  • Index, no-index and draft controls where configured
  • Review lock, publish, unpublish and history
03
Configure commerce around the client’s actual business model

Rental, Sales, Availability, Cart, Checkout, Payments and Buyer Account

The same website can support sales, rentals or an approved combination without forcing every catalogue item through the same commercial route.

Payment gateways, deposits, taxes, shipping, delivery, collection and other transaction rules are configured according to supported integrations, local requirements and the agreed implementation scope.

Rental, sales or mixed commerce
Availability and stock commitment
Checkout and buyer self-service
Swipe through commerce, checkout and account controls

Commercial Rules and Availability

Configure the applicable route at client, category or item level.

  • Rental, sale or approved dual-route state
  • Price, deposit and duration where applicable
  • Stock, date availability and buffer windows
  • Promotions and approved commercial conditions

Cart and Checkout

Connect user selection to the correct physical stock or rental window.

  • Selected item, variant or quantity validation
  • Rental-date or sales-stock commitment
  • Delivery, collection and address rules
  • Confirmed, failed, expired or cancelled state

Payments, Deposits and External Gateways

Connect approved payment services without unnecessarily transferring control of the client’s merchant account.

  • Supported client payment gateway connection
  • Deposit or security flows where applicable
  • Tax and invoice inputs where required
  • Refund and adjustment routing

Buyer Account and Self-Service

Provide a client-branded account experience around the selected commerce model.

  • Profile and address management
  • Transaction and rental-status visibility
  • Returns, extensions or support actions where enabled
  • Saved items, preferences and communication controls
04
Connect the storefront to the operation behind it

Inventory, Locations, Fulfilment, CRM, Analytics, Permissions and Integrations

A client-owned storefront becomes operationally useful when website availability, transaction state and buyer communication remain connected to the inventory and fulfilment systems behind them.

Commerce OS can operate with client facilities and teams. Vault services, Vault marketplaces and supported third-party systems remain optional connections rather than mandatory dependencies.

Inventory and fulfilment connection
CRM, analytics and automation
Roles, integrations and governance
Swipe through operations, data and integration controls

Inventory and Location Connection

Keep public availability connected to the operational stock source.

  • Warehouse, store, studio or approved location
  • Unique items, quantities and variants
  • Available, held, committed and unavailable states
  • Movement and stock-adjustment history

Fulfilment, Delivery and Returns

Route confirmed transactions to the selected operating team.

  • Client-managed, Vault-managed or integrated fulfilment
  • Picking, packing, dispatch and delivery state
  • Rental return or approved sales-return routing
  • Exception and reconciliation visibility

CRM, Automation and Analytics

Connect commercial activity to the client’s lifecycle and reporting requirements.

  • Lead and buyer lifecycle events
  • Transactional and approved marketing messaging
  • Analytics, attribution and conversion reporting
  • Operational and management dashboards

Permissions, APIs and Governance

Control who can change the site and how external systems exchange data.

  • Role-based administrative permissions
  • Supported APIs, webhooks or scheduled integrations
  • Change history and deployment approvals
  • Data export and handover scope documented in the agreement
Client-owned commerce website implementation

Scope, Design, Configure, Connect, Test and Launch

The implementation sequence separates business decisions, technical configuration, migration, integration and acceptance so the client knows what is changing and who owns each dependency.

Swipe through the website implementation workflow
01

Scope the Operating Model

Confirm audiences, commerce routes, catalogue, locations, integrations, responsibilities and launch priorities.

02

Design Brand and Journeys

Configure domain, information architecture, content, responsive UX and buyer journeys.

03

Configure Catalogue and Commerce

Map categories, variants, content, values, availability, checkout and account rules.

04

Connect Operations

Link inventory, fulfilment, CRM, analytics, payments and supported external systems.

05

Test and Accept

Use staging, data validation, responsive QA, end-to-end scenarios, permissions and client acceptance.

06

Launch and Govern

Move to live operation with monitoring, change control, support scope and a documented ownership matrix.

Client-owned website does not mean automatic source-code transfer

The client-facing site, domain, data access and external-account controls should be defined separately from the licence and ownership of the underlying Commerce OS technology.

Vault infrastructure and marketplaces remain optional connections

Commerce OS can be deployed around the client’s own facilities, teams and channels, with selected Vault services added only where required.

Website responsibility and governance

Keep Business Ownership, Platform Configuration and External Accounts Explicit

The implementation plan should identify what the client controls directly, what the Commerce OS team configures and what remains with external providers.

Responsibility
Client Team
Commerce OS Implementation
External or Connected Provider
Brand, domain, business policy and public approvals
Own and approve
Configure and implement
Support domain or service where applicable
Catalogue facts, values and commercial rules
Provide and approve
Map and configure
Receive or supply data where integrated
Website UX, templates and Commerce OS configuration
Review and accept
Implement within agreed scope
Provide supported services
Payment, analytics, email or other client accounts
Control where configured
Connect within supported scope
Operate provider service
Inventory, fulfilment and operational processes
Operate unless separately managed
Configure routing and integrations
Operate connected service where selected
Platform licence, IP, data handover and exit obligations
Approve contract terms
Govern according to agreement
Subject to applicable provider terms
Swipe through the website responsibility views
01

Client Team

  • Brand and business policy Own
  • Catalogue and commercial facts Approve
  • External accounts Control where configured
  • Launch acceptance Approve
02

Commerce OS Implementation

  • Platform configuration Implement
  • Website and workflow setup Implement
  • Supported integrations Connect
  • Licence and handover Follow agreement
03

External Providers

  • Domain or cloud service Operate provider layer
  • Payments and messaging Operate provider layer
  • Analytics or connected software Operate provider layer
  • Availability and terms Provider-dependent
Different website operating models

Configure the Storefront Around the Business Rather than Forcing One Template

The correct architecture depends on the catalogue, commercial model, inventory source, locations, buyer type, fulfilment model and existing software estate.

Swipe through the client-owned website use cases
Rental-First BusinessesUse date availability, deposits, extensions, return workflows and reusable inventory.
Sales-First BrandsUse variants, quantity stock, merchandising, checkout, delivery and after-sale workflows.
Rental + Sales BusinessesUse item-level commercial routes without duplicating the operational inventory record.
High-Value or Appointment-Led CommerceUse restricted visibility, enquiries, assisted review and controlled commitment where required.
Multi-Location OperatorsUse connected availability, location routing, local fulfilment and consolidated reporting.
B2B and Project CommerceUse account roles, project collections, quotation or approval flows where scoped.
Existing Website MigrationRetain brand and SEO priorities while mapping data and operational relationships into the new architecture.
New Digital Commerce LaunchBuild domain, catalogue, operations and reporting together instead of stitching them together later.
Client-Owned Commerce Website FAQs

Common Questions before a Commerce OS Website Deployment

The final architecture depends on the domain, commerce model, catalogue, existing systems, payment stack, fulfilment, data migration and integration scope.

Request a Commerce OS Demo

Is this the same as listing on a Vault marketplace?

No. This is a client-branded website for the client’s own business. Vault marketplaces are separate destination channels that can be connected only where required.

Can the website operate without Vault storage or fulfilment?

Yes. Commerce OS can operate around client-managed facilities and teams. Vault operating services remain optional and separately scoped.

Can the website use the client’s own domain?

Yes, subject to the approved technical setup and access to the applicable domain and DNS configuration.

Does “client-owned website” mean the Commerce OS source code is transferred?

No automatic source-code or platform-IP transfer is implied. Software ownership, licence rights, custom work, data handover and exit obligations must follow the applicable technology agreement.

Can the website support both rental and sales?

Yes. The site can be configured for rental, sales or an approved combination, including different routes at category or item level.

Can the client use its own payment gateway account?

Where the gateway is supported, it can be connected to a client-controlled merchant account as part of the implementation scope.

Can existing catalogue, inventory or buyer data be migrated?

Yes, where the source data can be accessed and mapped. Migration requires field mapping, validation, deduplication rules and acceptance checks.

Can Commerce OS connect to existing inventory, CRM or fulfilment software?

Potentially. The integration depends on supported APIs, data access, required frequency, security requirements and implementation scope.

Can the client control analytics, email and other external accounts?

Yes, where configured. The implementation can connect client-controlled external accounts rather than making the website team the permanent owner of those services.

How are data ownership and handover handled?

Client business data access, export, retention, handover and platform licence rights should be documented in the commercial, privacy and technology agreements rather than assumed from the website deployment alone.

Begin with the website, operating model and systems that must connect

Show Us the Commerce Website You Want to Operate

We will map the domain, brand, catalogue, rental or sales model, checkout, payments, inventory, fulfilment, CRM, analytics, migration, integrations, permissions and launch requirements.